The Problem
There are systemic issues when people have to question where their next meal will come from. Often times, families and individuals on fixed incomes, along with homeless individuals have to face this embarrassment everyday.
Its Tough Nowadays.
The cost of food goes up as inflation goes up. You used to get a simple burger that would keep you satisfied for a $1.50 and maybe a big stack of groceries for under $30.00. Now, even a simple cup of coffee is around $3.00 just for a small.
There are places that help.
Daily Bread Food Bank, is one of the key institutions in Toronto, that help curb the cycle of hunger by providing food and meals to surrounding food banks and shelters in the surrounding GTA.
Dinner, The New Luxury
Its a simple premise. Food feels like a luxury. Its more inaccessible more than ever. To the many people needing to shop for food or grab something to eat, it feels like having to go to a exclusive members only boutique.
OOH
Billboards, Transit, Video all show striking images of designer food, exclusive, expensive and inaccessible.
Sapphire Café - A popup café that'll break your wallet.
What better to shock people on the cost of food than by launching our own Pop Up cafe, offering food and beverages at ridiculous prices?
BlogTO Article
To fuel interest we get a blogTO article and video profile on their social media written about us. Who doesn't get hyped when they give a rec?
UberEats App & Yelp Reviews
Our profiles on Yelp and Uber will only fuel the dialog. $89,993 for Spaghetti? That'll get people talking.